Get To Know Jason Marshall

This week on the “What’s Good at Goodwill?” blog, we’re excited to introduce you to Jason Marshall, our President and CEO. While Jason officially took the helm in February, his journey with Goodwill—and his ties to the region—span far beyond that.

“This year, I start my 30th year with Goodwill and I am often asked what has compelled me to stay with an organization for that length of time.  The answer is easy--we make a difference! There can be nothing more fulfilling than assisting others to find the best version of themselves,” shares Jason.

Jason joined Goodwill Southeast Georgia in 2018 as Chief Operating Officer, where he's played a pivotal role in driving record-breaking results over the past three years. Under his leadership, Goodwill Southeast Georgia marked 2023 as a record year in donated goods and manufacturing programs. The organization served more than 3,300 individuals with free education and job placement services at our Opportunity Centers—an achievement that surpasses even pre-pandemic levels in 2019.

"I am honored to help guide Goodwill towards realizing our strategic goals and creating lasting impact across Coastal Georgia," says Marshall.

Jason has jumped right into his new role, making sure both our community and our Associates can make the most of the free education and training Goodwill Southeast Georgia provides at its 5 regional Opportunity Centers. Sales of donated goods at our retail stores fund the services and make them possible.

Currently, Jason is on a tour of all our work sites, including our 15 retail stores, G-Force Manufacturing, and AbilityOne contract sites, engaging in open conversations with our Associates. He’s sharing successes and challenges from the past year, discussing what’s on the horizon, and most importantly, listening to associate feedback, questions, and ideas.

But perhaps what sets Jason apart is his willingness to roll up his sleeves and lend a helping hand to achieve our organizational goals!


Myth: Goodwill is a for-profit company with a CEO that makes millions of dollars in salary each year.

The Truth: While Goodwill is a nationally and internationally recognized non-profit, it is made up of regional affiliates governed by a local volunteer Board of Directors.

This board provides guidance and oversight. Goodwill isn't "owned" by anyone.

Goodwill Southeast Georgia serves 33 counties in Georgia and South Carolina. As CEO, Jason is responsible for the organization's effectiveness. His role includes developing our strategy and ensuring that one of Southeast Georgia's largest non-medical nonprofits can fulfill our mission to help individuals achieve their highest potential.

Jason lives here in Chatham County and is aware of the unique strengths and needs of our region.

“In today’s changing climate, Goodwill services to help individuals grow has never been more relevant or necessary. I am confident that we can continue the success we have experienced for nearly 60-years here in our community while seeking new, imaginative ways to serve others on their path to self-sufficiency,” says Marshall.

Jason Marshall,  President and CEO of Goodwill Southeast Georgia, reads to students at Springfield Elementary in Effingham County during the annual "Read United" event.
Jason Marshall, President and CEO of Goodwill Southeast Georgia, reads to students at Springfield Elementary in Effingham County during the annual "Read United" event.
Ashlyn Flowers

Ashlyn Flowers

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