Stories of Impact: CEO, Jason Marshall
Play Video
Jason Marshall, President and CEO of Goodwill Southeast Georgia, has plenty to be excited about. As the organization prepares to celebrate 60 years of service in April 2025, it’s also expanding, with two new locations opening this spring. But for Marshall, growth isn’t just about numbers-it’s about impact. Every new store and donation center means more resources to help people move from a job to a better job, to a career.
“It’s easy sometimes to forget the challenges that people face,” Marshall reflects. “So one of the things I try to remind myself is, first of all, how did I start? Where did I come from? And what have I done to get where I am today?”
Marshall’s journey with Goodwill began at just 19 years old, straight out of high school.
“I was part of some of those communities that are currently struggling to pay their bills, that are trying to find ways to make themselves better. Through that time, I found a passion for assisting others, helping them be the best version of themselves.”
“I was part of some of those communities that are currently struggling to pay their bills, that are trying to find ways to make themselves better. Through that time, I found a passion for assisting others, helping them be the best version of themselves.”
“Really being able to watch people elevate themselves, move into self-sufficiency through work and employment and education, and really being able to find their best life personally and professionally,” Marshall says. “Now, I’m propelled to do that for others.”
His leadership is shaped by an active, hands-on approach. Living in Chatham County, he stays deeply connected to the community, ensuring Goodwill isn’t just responding to needs-it’s anticipating them.
“We don’t just sit within this office and wait for people to say things to us. We’re actively going out, asking questions-asking the hard questions-that allow people to know they have input into how our organization works and how we succeed.”
As Goodwill Southeast Georgia steps into its next chapter, Marshall envisions an even greater impact, strengthened by collaboration.
“When I look at 60 years, there’s been a tremendous amount of good done in this community, but I know there’s much further for us to go,” he says. “I think we owe immense gratitude to all of the different partners, organizations, community leaders, and government officials who have helped us get here. We ask for their continued support as we go into the next 60 years-continuing to reimagine and re-envision what Goodwill can be.”
“We don’t just sit within this office and wait for people to say things to us. We’re actively going out, asking questions-asking the hard questions-that allow people to know they have input into how our organization works and how we succeed.”
Myth Buster!
Myth: Goodwill is a for-profit company with a CEO that makes millions of dollars in salary each year.
The Truth: While Goodwill is a nationally and internationally recognized non-profit, it is made up of regional affiliates governed by a local volunteer Board of Directors. This board provides guidance and oversight. Goodwill isn’t “owned” by anyone. Goodwill Southeast Georgia serves 33 counties in Georgia and South Carolina. As CEO, Jason is responsible for the organization’s effectiveness. His role includes developing our strategy and ensuring that one of Southeast Georgia’s largest non-medical nonprofits can fulfill our mission to help individuals achieve their highest potential.
